21 articles
Explainers
Plain-language answers to the questions brands and creators ask most, in English and Hinglish.
- ExplainersBarter Collaboration Kya Hai? Matlab, Rules aur Kab KareinBarter collaboration kya hai: product ke badle creator se content. Brand aur creator ke liye kaise kaam karta hai, label aur tax ke rules, aur kab karein.
- ExplainersDoes influencer marketing work for B2B brands?Does influencer marketing work for B2B in India? Yes, as trust-building judged on demos and pipeline over a sales cycle. See when it fits and how to test it.
- ExplainersHow long does influencer marketing take to work?How long influencer marketing takes to work in India: weeks to go live, days to first signals, months to sales, with a timeline by goal and when to judge it.
- ExplainersHow to get influencers to promote your product: the offers that get a yesHow to get influencers to promote your product in India: five offers from free product to a fee, who to ask, what to say and why creators say no.
- ExplainersHow to pay influencers in India: methods, paperwork and what to deductHow to pay influencers in India: bank transfer, UPI, agency or product, what to collect first, when to pay and the TDS and GST caveats. Not tax advice.
- ExplainersHow to pitch influencer marketing internally: the case for a CFO or founderHow to pitch influencer marketing internally to a CFO or founder: a six-line one-page case, a capped test, the objections to expect and answers that hold.
- ExplainersInfluencer marketing myths: ten beliefs that cost brands moneyTen influencer marketing myths that cost Indian brands money, from follower counts to free products, each with the evidence, the fix and where to read more.
- ExplainersInfluencer marketing for beginners: a brand manager's first campaignInfluencer marketing for beginners: ten decisions for a brand manager's first campaign, tiers, a sample budget, the jargon decoded and an eight-week plan.
- ExplainersIs influencer marketing worth it? A break-even test for your brandIs influencer marketing worth it for your brand? Run a four-part test on buyer reach, margin, tracking and operations, with a break-even sum in rupees.
- ExplainersUGC Kya Hai? Matlab, Examples aur Kitna Kharcha Aata HaiUGC kya hai, kaise kaam karta hai aur kitna kharcha aata hai: brands ke liye UGC videos, rights, ASCI label aur kab use karein, simple Hinglish mein samjhaya.
- ExplainersWhat is UGC content? Meaning, examples and costs in IndiaUGC content means photos, videos or reviews made by a person, not the brand. See the three kinds, Indian examples, what paid UGC costs and when to use it.
- ExplainersWhat is a micro-influencer? Followers, rates and how to judge oneA micro-influencer has about 10,000 to 100,000 followers. Learn what they do for brands, what they charge in India and why average views beat follower count.
- ExplainersWhat is a nano influencer? Meaning, types and when brands use themA nano influencer has about 1,000 to 10,000 followers. See who they are in India, how to check one is real, what they do well and when brands should use them.
- ExplainersWhat is a good ROI for influencer marketing? How to set your own numberWhat is a good ROI for influencer marketing in India? No audited benchmark exists, so set yours from margin, alternatives and payback, with rupee examples.
- ExplainersWhat is an influencer campaign? Meaning, types and Indian examplesAn influencer campaign is a goal-led programme where creators publish content for a brand. See the types, Indian examples, ten parts and costs, brief to report.
- ExplainersWhat is influencer management? What an influencer management agency doesInfluencer management means finding, contracting, paying and tracking creators. See what an influencer management agency does and agency vs talent manager.
- ExplainersWhat is influencer seeding? Meaning, examples and how it differs from giftingInfluencer seeding means sending free product to a chosen list of creators with no obligation to post. Learn the types, costs, rules and when it works in India.
- ExplainersWhat is influencer whitelisting? Meaning, examples and who controls whatInfluencer whitelisting means a creator lets a brand run paid ads from their handle. See how it differs from boosting, what it costs and who controls what.
- ExplainersBrand Collaboration Kaise Kare? Creators ke Liye Step-by-Step GuideBrand collaboration kaise kare: deals kaise milti hain, barter vs paid, kitna charge karein, disclosure label aur tax basics. Creators ke liye Hinglish guide.
- ExplainersInfluencer Marketing Kya Hai? Kaise Kaam Karta Hai aur Kitna Kharcha Aata HaiInfluencer marketing kya hai, kaise kaam karta hai aur kitna kharcha aata hai: business owners ke liye rates, ASCI rules aur pehle campaign ke steps.
- ExplainersWhat does an influencer marketing agency do? Services, process and feesWhat an influencer marketing agency does in India: the eight jobs, the process from brief to report, how agency fees work and how to tell when you need one.
Start a campaign
Tell us what you’re selling. We’ll show you who should sell it.
Share your product, budget and timeline. Within 48 hours you get a shortlist of vetted creators, a content plan and a cost estimate, free and without obligation.
- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales