33 articles
Rules, tax and contracts
ASCI, consumer law, SEBI, TDS, GST, usage rights and contracts, explained for brands.
- Rules, tax and contractsASCI complaint process for brands: what happens when a complaint is filed against your adASCI complaint process for brands, from ASCI's own procedures: who can complain, the response deadlines, the council, the 10-day fix, reviews and escalation.
- Rules, tax and contractsBrand liability for influencer posts in India: what you answer for when a creator says itBrand liability for influencer posts in India: who the CCPA can penalise under section 21, when section 89 jail terms apply, and what your records must show.
- Rules, tax and contractsBrand safety guidelines for influencers: a one-page creator rulebook brands can issueBrand safety guidelines for influencers: a three-tier creator rulebook for Indian brands, built on ASCI, Meta and YouTube rules, with a sample to adapt.
- Rules, tax and contractsChildren in influencer ads in India: casting a child, targeting kids and collecting their dataChildren in influencer ads in India: the Child and Adolescent Labour Act on child artists, CCPA rule 8 on ads aimed at kids, ASCI Chapter III and DPDP consent.
- Rules, tax and contractsCosmetics claims in influencer marketing: what a creator can promise about skin and hairCosmetics claims in influencer marketing: Cosmetics Rules 2020 rule 36, where a claim turns into a drug claim, ASCI's patterns and a claim ladder for briefs.
- Rules, tax and contractsDisclosure line templates for brands: ready-to-use labels and lines for every formatDisclosure line templates for brands: ready ASCI labels for Reels, Stories, YouTube, live streams, podcasts and LinkedIn, plus health, finance and AI lines.
- Rules, tax and contractsEducation advertising rules for influencers: placement, rank and recognition claimsEducation advertising rules for influencers in India: ASCI's 2023 guidelines, CCPA coaching rules, placement and topper claims, and briefing student creators.
- Rules, tax and contractsFood claims in influencer marketing: what the FSSAI rules let a creator sayFood claims in influencer marketing under FSSAI's 2018 rules: who is covered, banned wording, health claims and a pack-first claims sheet for creators.
- Rules, tax and contractsInfluencer content licence template: what a brand should put in writingInfluencer content licence template for Indian brands: what the Copyright Act requires, ten clauses, platform permissions and a sample to adapt with counsel.
- Rules, tax and contractsInfluencer content takedown process: how brands get a post edited, removed or pulled in IndiaInfluencer content takedown process for brands in India: contract notice, platform forms, IT Rules grievance clocks, ASCI directions and a notice template.
- Rules, tax and contractsInfluencer dispute resolution: how brands settle disputes with creators and agenciesInfluencer dispute resolution for brands in India: the ladder from notice to mediation and arbitration, what the statutes say and a clause to adapt.
- Rules, tax and contractsInfluencer due diligence checklist: nine legal and risk checks before you signInfluencer due diligence checklist for Indian brands: nine legal and risk checks, the proof to collect for each, the rule behind it and red flags to stop on.
- Rules, tax and contractsInfluencer invoice template for India: every field, the GST line and the TDS noteInfluencer invoice template for India: a field-by-field layout with GST and TDS lines, variants for unregistered creators and agencies, and common errors.
- Rules, tax and contractsInfluencer marketing agency contract template: the clauses a brand should checkInfluencer marketing agency contract template for Indian brands: scope, fees, approvals, liability, IP and termination clauses, with a checklist and wording.
- Rules, tax and contractsInfluencer marketing compliance checklist for brands: seven gates before a post goes liveInfluencer marketing compliance checklist for brands in India: seven gates from category screen to evidence file, with the rule behind each and who signs off.
- Rules, tax and contractsInfluencer payment terms in India: advances, milestones and when to payInfluencer payment terms in India: advance, milestone and pay-on-live structures by creator tier, what verified means, a payment window and clause wording.
- Rules, tax and contractsMorality clause in an influencer contract: triggers, remedies and fair wordingMorality clause in an influencer contract, India: concrete triggers, a three-tier remedy ladder, look-back checks, mutual wording and sample clauses for brands.
- Rules, tax and contractsMusic copyright in influencer content: what a brand needs before a song goes under a sponsored postMusic copyright in influencer content in India: rights inside a song, Copyright Act risk, Meta and YouTube rules and a clearance table for brands.
- Rules, tax and contractsReal estate advertising rules for influencers: RERA numbers, QR codes and what a creator cannot sayReal estate advertising rules for influencers: RERA section 11(2) number rules, Maharashtra QR codes, agent risk, penalties and claims creators must avoid.
- Rules, tax and contractsRegulated industries and influencer marketing in India: a rules map by sectorRegulated industries influencer marketing in India: a rules map for finance, health, food, education, real estate, gaming, alcohol and tobacco, with guides.
- Rules, tax and contractsSurrogate advertising and influencers in India: the CCPA 2022 test and where brands cross itSurrogate advertising and influencers in India: the CCPA 2022 definition, the two-part test, ASCI's brand-extension numbers and the betting and tobacco rules.
- Rules, tax and contractsTrademark and comparative claims in influencer content: what creators may say about competitorsTrademark and comparative claims in influencer content: what ASCI, the Trade Marks Act and consumer law allow creators to say about rivals, with brief clauses.
- Rules, tax and contractsAI-generated content rules for influencers in India: what to label and what is bannedAI content rules for influencers in India: ASCI's 2026 synthetic content guideline, the IT Rules amendment, when a label is needed and what is banned.
- Rules, tax and contractsDPDP Act and influencer marketing: what brands must do with creator-campaign dataWhat the DPDP Act and Rules mean for influencer campaigns in India: lead forms, giveaways, creator KYC, children's data, notices, contracts and penalties.
- Rules, tax and contractsEndorsement guidelines in India: what the Consumer Affairs rules requireConsumer Affairs endorsement guidelines in India: the Endorsement Know-hows, the 2022 misleading ads guidelines, due diligence and fines up to ₹50 lakh.
- Rules, tax and contractsExclusivity clause in an influencer contract: what to ask, pay and nameExclusivity clause in an influencer contract, India: scope, length, named competitors, the 30 to 150 percent price uplift, carve-outs and breach remedies.
- Rules, tax and contractsFinfluencer rules in India: what SEBI lets brands and creators doSEBI finfluencer rules explained: the 2024 circular and 2025 FAQs, what regulated brands and creators can and cannot do, and how to vet a finance creator.
- Rules, tax and contractsHealth influencer rules in India: who may say what, and what you cannot claimHealth influencer rules in India: ASCI's qualification rule, Consumer Affairs disclaimers, and the 1954 Act that bars ads claiming to cure 54 listed conditions.
- Rules, tax and contractsInfluencer contract in India: the 14 clauses that matterInfluencer contract in India: the 14 clauses that matter, from deliverables and ASCI disclosure to usage rights, exclusivity and TDS, with a checklist.
- Rules, tax and contractsInfluencer disclosure hashtags in India: #ad, #collab and what countsWhich influencer disclosure hashtags count under ASCI rules: #ad, #sponsored, #collab, #gifted. Where the label goes in a Reel, Story or post, and the mistakes.
- Rules, tax and contractsTDS 194R and GST on influencer payments: what brands must doTDS 194R and GST on influencer payments in India: the 10% rule, the ₹20,000 threshold, barter, GST at 18%, the 2025 Act renumbering and worked examples.
- Rules, tax and contractsUsage rights for influencer content in India: what you are buyingUsage rights for influencer content in India: what they cover, how long to buy, paid-ad and perpetual rights, and how each one changes the creator's price.
- Rules, tax and contractsVirtual influencers in India: ASCI's disclosure rules and how brands use themVirtual influencers in India: ASCI's definition and 'not a real human' rule, the extra AI label, claims limits, how brands use them and a vetting checklist.
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