45 articles
Campaign ideas and seasons
Festival, sale-season and moment-based influencer campaign ideas for India.
- Campaign ideas and seasonsCause marketing influencer campaigns: twelve ideas that deliver, and how to avoid cause-washingCause marketing influencer campaigns for brands in India: 12 ideas with creator type and budget, plus a checklist to avoid cause-washing and ASCI claim rules.
- Campaign ideas and seasonsUnboxing campaign ideas for brands: thirteen ways to get creators to open your product on cameraUnboxing campaign ideas for brands in India: 13 plays from quiet seeding to embargoed launch hours, with creator type, budget, ASCI labels and TDS notes.
- Campaign ideas and seasonsAkshaya Tritiya influencer campaigns for brands: eleven ideas for gold and new beginnings, dated for 2027Akshaya Tritiya influencer campaigns for Indian brands: eleven ideas, 2026 and 2027 dates, the 9 May 2027 timing clash, gold claim rules, a plan and budgets.
- Campaign ideas and seasonsBack-to-college influencer campaigns in India: eleven ideas for freshers' seasonBack-to-college influencer campaigns in India: eleven ideas for freshers' season, a timeline for the July 2027 intake, budgets from published rates and rules.
- Campaign ideas and seasonsBehind-the-scenes influencer content ideas: thirteen ways to show how your brand worksBehind-the-scenes influencer content ideas for brands in India: 13 formats from factory visits to founder days, with budgets, site checks and ASCI labels.
- Campaign ideas and seasonsBihu influencer campaigns for brands: eleven Assamese-first ideas, dated for 2027Bihu influencer campaigns for brands in Assam and beyond: eleven Assamese-first ideas, 2027 dates for all three Bihus, an eight-week plan, rules and budgets.
- Campaign ideas and seasonsBrand anniversary influencer campaign ideas: twelve ways to turn a birthday into goodwill and salesBrand anniversary influencer campaign ideas for India: 12 plays from year-one stories to birthday-week sales, with creator type, budget and claim checks.
- Campaign ideas and seasonsChhath Puja influencer campaigns for brands: eleven respectful ideas, dated for 2026 and 2027Chhath Puja influencer campaigns for Indian brands: eleven respectful ideas, 2026 and 2027 dates, a plan for 4 November 2027, Bhojpuri casting and budgets.
- Campaign ideas and seasonsChristmas and New Year influencer campaigns in India: ten ideas for the year-end rushChristmas and New Year influencer campaigns in India: ten ideas, 2026 and 2027 dates, an eight-week timeline, budgets from published rates and rules to follow.
- Campaign ideas and seasonsExam season influencer marketing in India: ten ideas that respect student stressExam season influencer marketing in India: ten ideas for board and entrance exams, 2027 dates, a calm timeline, published-rate budgets and stress-safe rules.
- Campaign ideas and seasonsFriendship Day influencer campaigns for brands: eleven ideas for squads and cafés, dated for 2027Friendship Day influencer campaigns for Indian brands: eleven ideas, 2026 and 2027 dates, a plan for Sunday 1 August 2027, tagging rules and budgets.
- Campaign ideas and seasonsGanesh Chaturthi influencer campaigns for brands: eleven ideas for the ten days, dated for 2027Ganesh Chaturthi influencer campaigns for Indian brands: eleven ideas, 2026 and 2027 dates, a ten-week plan for 4 September 2027, eco-claim rules and budgets.
- Campaign ideas and seasonsIndependence Day and Republic Day influencer campaigns: ideas and the flag rules brands must knowIndependence Day and Republic Day influencer campaigns in India: ten ideas, 2027 dates, a timeline, budgets and the flag and emblem laws brands must respect.
- Campaign ideas and seasonsInfluencer tutorial campaign ideas: thirteen how-to formats that keep selling after the post dateInfluencer tutorial campaign ideas for brands in India: 13 how-to formats from Reels to YouTube series, with creator type, budget, checks and ASCI rules.
- Campaign ideas and seasonsInfluencer campaign ideas for apps: thirteen ways to drive installs, sign-ups and first transactionsInfluencer campaign ideas for apps in India: 13 formats for installs, sign-ups and first transactions, with pay models, budgets and ASCI rules for brands.
- Campaign ideas and seasonsInfluencer campaign ideas for B2B brands: thirteen creator plays that bring demos, not just likesInfluencer campaign ideas for B2B brands in India: 13 LinkedIn, YouTube and podcast plays for demos and pipeline, with budgets from published rates.
- Campaign ideas and seasonsInfluencer campaign ideas for D2C brands: thirteen plays built around cost per orderInfluencer campaign ideas for D2C brands in India: 13 plays from creator tests to repeat-purchase drops, with budgets, CAC checks and ASCI disclosure rules.
- Campaign ideas and seasonsInfluencer campaign ideas for edtech brands: thirteen formats for students, parents and working professionalsInfluencer campaign ideas for edtech brands in India: 13 formats for students, parents and professionals, with budgets from published rates and claim rules.
- Campaign ideas and seasonsInfluencer campaign ideas for fashion brands: thirteen formats from try-on hauls to capsule dropsInfluencer campaign ideas for fashion brands in India: 13 formats from try-on hauls to capsule drops, with budgets from published rates, fit and returns advice.
- Campaign ideas and seasonsInfluencer campaign ideas for local businesses: twelve neighbourhood plays for shops, salons, gyms and cafésInfluencer campaign ideas for local businesses in India: 12 neighbourhood plays for shops, salons, gyms and cafés, with budgets from published rates.
- Campaign ideas and seasonsInfluencer campaign ideas for restaurants: thirteen ways to fill tables and win delivery ordersInfluencer campaign ideas for restaurants in India: 13 formats for openings, quiet slots, delivery and chains, with budgets from published rates and ASCI rules.
- Campaign ideas and seasonsInfluencer campaign ideas for skincare brands: thirteen ways to earn trust without risky claimsInfluencer campaign ideas for skincare brands in India: 13 trust-building formats with creator types, rough budgets from published rates and ASCI claim rules.
- Campaign ideas and seasonsInfluencer campaign ideas for a product launch: thirteen formats, sequenced from seeding to sell-outInfluencer campaign ideas for a product launch in India: 13 formats from seeding to launch day, with creator types, rough budgets and ASCI disclosure rules.
- Campaign ideas and seasonsInfluencer challenge campaign ideas: twelve formats for brands, and the safety rules that keep them cleanInfluencer challenge campaign ideas for brands in India: 12 formats with creator type, platform and budget, plus safety rules, ASCI labels and a sample plan.
- Campaign ideas and seasonsInfluencer review campaign ideas: twelve ways to earn honest reviews that sell, without scripted claimsInfluencer review campaign ideas for brands in India: 12 formats with creator type and budget, plus contract terms for honest reviews and ASCI disclosure rules.
- Campaign ideas and seasonsInfluencer takeover ideas: thirteen ways to hand a creator your account, and what to lock down firstInfluencer takeover ideas for brands in India: 13 formats, from Story takeovers to reverse takeovers, with creator type, budget, access rules and ASCI labels.
- Campaign ideas and seasonsJanmashtami influencer campaigns for brands: eleven ideas for the midnight festival, dated for 2027Janmashtami influencer campaigns for Indian brands: eleven ideas, 2026 and 2027 dates, a plan for Wednesday 25 August 2027, child and deity rules, and budgets.
- Campaign ideas and seasonsKarwa Chauth influencer campaigns for brands: eleven ideas, dated for 2027Karwa Chauth influencer campaigns for Indian brands: eleven ideas, Monday 18 October 2027 dates, an eight-week plan, tone rules for the fast and budgets.
- Campaign ideas and seasonsLive session influencer campaign ideas: thirteen ways for brands to go live with creatorsLive session influencer campaign ideas for brands in India: 13 live formats with creator type, platform and budget, plus run of show, ASCI live rules and risks.
- Campaign ideas and seasonsMonsoon influencer marketing ideas for Indian brands: eleven rain-triggered campaignsMonsoon influencer marketing ideas for Indian brands: eleven campaigns, IMD onset dates, a rain-triggered plan, budgets from published rates and safety rules.
- Campaign ideas and seasonsMother's Day and Father's Day influencer campaigns in India: ten ideas that include every familyMother's Day and Father's Day influencer campaigns in India: ten inclusive ideas, 2027 dates, a book-once timeline, budgets from published rates and rules.
- Campaign ideas and seasonsOnam influencer campaigns for Kerala brands: ten Malayalam-first ideas, dated for 2027Onam influencer campaigns for Kerala brands: ten Malayalam-first ideas, 2026 and 2027 dates, a ten-week timeline, budgets from published rates and rules.
- Campaign ideas and seasonsPongal, Sankranti and Lohri influencer campaigns: ten language-first ideas for January 2027Pongal, Sankranti and Lohri influencer campaigns: ten language-first ideas, 2027 dates, a ten-week timeline, four city plans, budgets and sensitivities.
- Campaign ideas and seasonsValentine's Day influencer campaign ideas for Indian brands: ten formats, dated for 2027Valentine's Day influencer campaign ideas for Indian brands: ten formats, a timeline for Sunday 14 February 2027, budgets from published rates and rules.
- Campaign ideas and seasonsWomen's Day influencer campaign ideas for brands: twelve ways to avoid tokenismWomen's Day influencer campaign ideas for Indian brands: twelve formats that avoid tokenism, a plan for Monday 8 March 2027, ASCI stereotype rules and budgets.
- Campaign ideas and seasonsWorld Environment Day influencer campaigns for brands: eleven ideas and a greenwashing check, dated for 2027World Environment Day influencer campaigns for Indian brands: eleven proof-first ideas, a 5 June 2027 plan, CCPA greenwashing rules for endorsers and budgets.
- Campaign ideas and seasonsDiwali influencer marketing ideas for brands in India: eleven campaigns, dated for 2026 and 2027Diwali influencer marketing ideas for Indian brands: eleven formats, a 15-week timeline for 29 October 2027, budgets from published rates and ASCI rules.
- Campaign ideas and seasonsEid and Ramadan influencer campaigns in India: dates, eleven ideas and how to do it respectfullyEid and Ramadan influencer campaigns in India: 2026 and 2027 dates, moon-sighting plans, eleven ideas from sehri to Chaand Raat, budgets and respect rules.
- Campaign ideas and seasonsHoli influencer campaign ideas for brands in India: twelve formats and the rules around themHoli influencer campaign ideas for Indian brands: twelve formats, 2027 dates (22 March), a countdown plan, published-rate budgets, consent and skin-claim rules.
- Campaign ideas and seasonsIndian festival marketing calendar for influencers: November 2026 to October 2027Indian festival marketing calendar for influencers: month-by-month festivals, sale seasons, cricket and exam moments, with 2026 and 2027 dates and lead times.
- Campaign ideas and seasonsIPL season influencer marketing: ten campaign ideas that need no league marks, and the rules that matterIPL season influencer marketing for Indian brands: tentative 2027 dates, ten match-night ideas, trademark and betting risks, creator budgets and ASCI rules.
- Campaign ideas and seasonsNavratri and Durga Puja influencer campaigns: two festivals, two audiences and twelve ideasNavratri and Durga Puja influencer campaigns: 2026 and 2027 dates, twelve ideas for garba, fasting and pandal audiences, published-rate budgets and ASCI rules.
- Campaign ideas and seasonsRaksha Bandhan influencer campaign ideas for brands in India: eleven ideas and a delivery-led timelineRaksha Bandhan influencer campaign ideas for Indian brands: eleven formats, 17 August 2027 dates, a delivery-led timeline, published-rate budgets, ASCI rules.
- Campaign ideas and seasonsSale season influencer marketing in India: how creators fit around marketplace sale festivalsSale season influencer marketing in India: when festive and marketplace sales run, ten creator ideas, how to track sales, published-rate budgets and ASCI rules.
- Campaign ideas and seasonsWedding season influencer marketing in India: the four windows, eleven ideas and the sensitivitiesWedding season influencer marketing in India: the four muhurat windows of 2026 and 2027, eleven campaign ideas by stage, published-rate budgets and ASCI rules.
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