37 articles
Instagram, YouTube and platforms
Formats, features and playbooks for every platform Indian buyers scroll.
- Instagram, YouTube and platformsBest platform for influencer marketing in India: pick by goal and categoryBest platform for influencer marketing in India: how to choose between Instagram, YouTube, LinkedIn and regional apps by goal, category and budget, with a test.
- Instagram, YouTube and platformsCreator ads budget split: how to divide money between fees, rights, test media and scaleCreator ads budget split for Indian brands: divide a programme between creator fees, ad rights, test media, scale and a refresh reserve, with rupee plans.
- Instagram, YouTube and platformsDark posting influencer content: what it means, what it allows and why the disclosure still appliesDark posting influencer content explained for brands: what the term means on Meta and YouTube, why it is not hidden, and the disclosure rules that still apply.
- Instagram, YouTube and platformsFacebook creators and influencer marketing in India: monetisation, originality rules and using Facebook as a placementFacebook creators influencer marketing in India: Meta's monetisation and originality changes, Facebook partnership ads, labels, rates and open questions.
- Instagram, YouTube and platformsHow to pick influencer posts to boost: five gates, four ratios and a rankingHow to pick influencer posts to boost: five gates from eligibility to risk, four ratios from Instagram insights and a ranking method with worked numbers.
- Instagram, YouTube and platformsHow to run a LinkedIn creator campaign: a six-week B2B plan from buyer title to pipelineHow to run a LinkedIn creator campaign in India: define the buyer by job title, cast creators, set labels, sponsor posts, hand off leads and report pipeline.
- Instagram, YouTube and platformsHow to run a micro-influencer campaign: a 21-day plan for 20 to 150 creatorsHow to run a micro-influencer campaign in India: headcount from budget, cohorts, product dispatch, approvals, posting waves, payments and reporting by cohort.
- Instagram, YouTube and platformsHow to run a regional influencer campaign: from language map to cohort reportHow to run a regional influencer campaign in India: pick languages from sales data, cast native creators, brief in language, time festivals, read by cohort.
- Instagram, YouTube and platformsHow to run a UGC campaign for your brand: from test plan to winning adHow to run a UGC campaign in India: write the ad test first, brief creators, fix usage rights, review videos in a batch and test hooks in Meta and YouTube ads.
- Instagram, YouTube and platformsHow to run a YouTube influencer campaign: seven milestones from search map to day-90 reportHow to run a YouTube influencer campaign in India: search map, channel shortlist, review units, talking points, cut review, tracking and day 7, 30, 90 reports.
- Instagram, YouTube and platformsHow to run an Instagram influencer campaign: eight steps from brief to reportHow to run an Instagram influencer campaign in India: eight steps from goal and budget to contracts, approvals, posting waves, partnership ads and reporting.
- Instagram, YouTube and platformsInfluencer content for marketplace listings: assets you can add and the rules to check firstInfluencer content for marketplace listings: which creator assets fit an Indian listing, what Amazon and Flipkart publish, and what not to post as a review.
- Instagram, YouTube and platformsInfluencer content for product pages: what to add, where to put it and what not to call a reviewInfluencer content for product pages: which creator clips to add, where to place them, page-speed limits, labels, and why they are not customer reviews.
- Instagram, YouTube and platformsInfluencer content for YouTube ads: how to run creator videos as Shorts and in-feed adsInfluencer content for YouTube ads: two ways to run creator videos, brand partner access, Shorts and in-feed specs, and the rules that get ads disapproved.
- Instagram, YouTube and platformsInfluencer content in Meta ads: three routes, what each needs and how to prepare the filesInfluencer content in Meta ads: three routes for running creator posts, the permissions each needs, Reels ad specs, safe zones and a file brief for creators.
- Instagram, YouTube and platformsInfluencer UGC for landing pages: message match, page structure and what to testInfluencer UGC for landing pages: how to match the ad, structure a page around a creator video, what Meta and Google check, and a test plan with stop rules.
- Instagram, YouTube and platformsInstagram broadcast channels for brands: what they do, who can start one and how to use creators in themInstagram broadcast channels for brands: what Meta confirms, who can create one, how to use creator collaborators, labels and what Insights can measure.
- Instagram, YouTube and platformsInstagram influencer marketing packages: what to include and how to compare quotesInstagram influencer marketing packages in India: what to include, how to compare quotes line by line and the red flags, using published price ranges.
- Instagram, YouTube and platformsLinkedIn creator content formats for B2B: which post type earns its fee, and which you can sponsorLinkedIn creator content formats for B2B: text, document, video, newsletter and Live compared, which ones LinkedIn lets you sponsor, labels and rates.
- Instagram, YouTube and platformsLive commerce and influencer marketing in India: what works, what has failed and how to run a live saleLive commerce influencer marketing in India: Amazon Live, YouTube Shopping, why it stayed niche, how to run a live sale, ASCI live rules and metrics.
- Instagram, YouTube and platformsMoj, Josh and ShareChat influencer marketing: when regional apps earn a slot in the planMoj, Josh and ShareChat influencer marketing in India: what we can and cannot confirm, when regional apps fit, a creator vetting checklist and a test plan.
- Instagram, YouTube and platformsPartnership ads creative testing: a test plan that shows which creator post to scalePartnership ads creative testing for Indian brands: what to test, how Meta's A/B rules and learning phase set the budget, and how to read a winner.
- Instagram, YouTube and platformsPodcast influencer marketing in India: formats, rates, disclosure and how to judge a showPodcast influencer marketing in India: host-read and sponsored-episode formats, published rate bands, ASCI audio disclosure and how to measure a show.
- Instagram, YouTube and platformsReels vs YouTube Shorts for brands: where to put the short-video budgetReels vs YouTube Shorts for brands in India: costs, ad rights, tracking, disclosure and a two-cell test that shows where your short-video budget should go.
- Instagram, YouTube and platformsSnapchat influencer marketing in India: Snap Stars, paid partnerships and how to boost creator postsSnapchat influencer marketing in India: Snap Stars, the Paid Partnership label, Ad Partnerships, what Snap confirms about monetisation and what to budget.
- Instagram, YouTube and platformsWhatsApp Channels and creator marketing in India: what brands can buy, and what you cannot seeWhatsApp Channels creator marketing in India: what Meta confirms, how sponsored updates work, privacy limits, 30-day history, labels and what to measure.
- Instagram, YouTube and platformsX (Twitter) influencer marketing in India: reach, the Original Content Rewards switch and when X still earns a slotX influencer marketing in India after Creator Revenue Sharing ended: reach, Original Content Rewards, the Paid Partnership label, rates and when X still fits.
- Instagram, YouTube and platformsInstagram collab posts for brands: when one post on two grids is worth itInstagram collab posts for brands: how the invite works, who owns the post, what you can boost, and the contract terms to agree before the creator publishes.
- Instagram, YouTube and platformsInstagram influencer giveaways in India: mechanics, disclosure and platform rulesInstagram influencer giveaways in India: structure the entry mechanics, write the rules, disclose per ASCI, spot fake entrants and measure retained followers.
- Instagram, YouTube and platformsInstagram paid partnership label: how brands approve it, apply it and check itInstagram paid partnership label explained for Indian brands: what triggers it, how approval works, steps by format, how it fits ASCI rules and a 24-hour audit.
- Instagram, YouTube and platformsInstagram partnership ads setup: permissions, codes and Ads Manager, step by stepInstagram partnership ads setup for brands in India: the three permission routes, ad codes, the Ads Manager steps, format limits and a fix-it table for errors.
- Instagram, YouTube and platformsInstagram Reels vs Stories for brands: which one to pay for, and whenInstagram Reels vs Stories for brands in India: platform limits, rupee costs by tier, what to measure for each, budget splits and a two-cell test to run first.
- Instagram, YouTube and platformsInstagram Story link sticker campaigns: tracking, briefs and the boosting trapInstagram Story link sticker campaigns for brands: brief creators, track taps and sales, and avoid the rule that stops link stickers becoming partnership ads.
- Instagram, YouTube and platformsYouTube BrandConnect in India: now Creator Partnerships, what is confirmed and how to run deals with or without itYouTube BrandConnect in India is now Creator Partnerships. What YouTube's own pages confirm, what they do not, and how to run creator deals with or without it.
- Instagram, YouTube and platformsYouTube integration vs dedicated video: how to choose, and what each really costsYouTube integration vs dedicated video for Indian brands: a decision table, rupee cost by tier, cost per exposure maths, placement and contract terms.
- Instagram, YouTube and platformsYouTube Shorts influencer marketing: rates, briefs and the view-count changeYouTube Shorts influencer marketing for Indian brands: rupee rates vs Reels, the August 2026 view-count change, briefs, music, labels and tracking.
- Instagram, YouTube and platformsYouTube vs Instagram for influencer marketing: which fits your brandYouTube vs Instagram influencer marketing in India: audience size, formats, rupee costs by tier, content lifespan, funnel roles and a decision table by goal.
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