379 guides and articles
Influencer marketing, explained for Indian brands
Everything we wish brand managers knew before their first campaign: what creators charge, how to vet them, how to pay them legally and how to tell if it worked.
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- GuideInfluencer marketing in India: the complete guideWhat it is, what it costs, how to run it and how to measure it, in one place.
- GuideInfluencer rates in India (2026)What creators charge by tier, platform and format, and what moves the price.
- GuideASCI influencer guidelines, explainedDisclosure labels, health and finance rules, penalties, and a checklist for brands.
- GuideInfluencer marketing glossary80+ terms, from barter to whitelisting, in plain English.
Browse by topic
- 33 articlesRates and budgetsWhat creators charge, how agencies price and how to set a budget that works.
- 87 articlesStrategy and planningHow to plan influencer marketing that sells, from first pilot to always-on programme.
- 34 articlesFinding and vetting creatorsWhere to find the right creators, how to approach them and how to check they are real.
- 37 articlesInstagram, YouTube and platformsFormats, features and playbooks for every platform Indian buyers scroll.
- 33 articlesRules, tax and contractsASCI, consumer law, SEBI, TDS, GST, usage rights and contracts, explained for brands.
- 32 articlesMeasurement and ROIKPIs, tracking, attribution and reporting that answer "did it work?"
- 45 articlesCampaign ideas and seasonsFestival, sale-season and moment-based influencer campaign ideas for India.
- 42 articlesIndustry playbooksCategory-specific influencer playbooks beyond our main industry pages.
- 21 articlesExplainersPlain-language answers to the questions brands and creators ask most, in English and Hinglish.
- 11 articlesCreators and the marketIndia’s creator economy, trends, statistics and the creator side of brand deals.
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Latest articles
- Campaign ideas and seasonsCause marketing influencer campaigns: twelve ideas that deliver, and how to avoid cause-washingCause marketing influencer campaigns for brands in India: 12 ideas with creator type and budget, plus a checklist to avoid cause-washing and ASCI claim rules.
- Strategy and planningCreator co-created products: deal structures, royalties and risks for Indian brandsHow creator co-created products and co-branded collabs work in India: deal structures, royalty basics, how to test demand and the risks to contract for.
- Campaign ideas and seasonsUnboxing campaign ideas for brands: thirteen ways to get creators to open your product on cameraUnboxing campaign ideas for brands in India: 13 plays from quiet seeding to embargoed launch hours, with creator type, budget, ASCI labels and TDS notes.
- Campaign ideas and seasonsAkshaya Tritiya influencer campaigns for brands: eleven ideas for gold and new beginnings, dated for 2027Akshaya Tritiya influencer campaigns for Indian brands: eleven ideas, 2026 and 2027 dates, the 9 May 2027 timing clash, gold claim rules, a plan and budgets.
- Rules, tax and contractsASCI complaint process for brands: what happens when a complaint is filed against your adASCI complaint process for brands, from ASCI's own procedures: who can complain, the response deadlines, the council, the 10-day fix, reviews and escalation.
- Campaign ideas and seasonsBack-to-college influencer campaigns in India: eleven ideas for freshers' seasonBack-to-college influencer campaigns in India: eleven ideas for freshers' season, a timeline for the July 2027 intake, budgets from published rates and rules.
- ExplainersBarter Collaboration Kya Hai? Matlab, Rules aur Kab KareinBarter collaboration kya hai: product ke badle creator se content. Brand aur creator ke liye kaise kaam karta hai, label aur tax ke rules, aur kab karein.
- Rates and budgetsBeauty influencer rates in India: what each beauty format costs, and what hides in the feeBeauty influencer rates in India by format: Reel, trial series and tutorial prices, how shade casting and claims reviews raise the bill, and a costed launch.
- Campaign ideas and seasonsBehind-the-scenes influencer content ideas: thirteen ways to show how your brand worksBehind-the-scenes influencer content ideas for brands in India: 13 formats from factory visits to founder days, with budgets, site checks and ASCI labels.
- Instagram, YouTube and platformsBest platform for influencer marketing in India: pick by goal and categoryBest platform for influencer marketing in India: how to choose between Instagram, YouTube, LinkedIn and regional apps by goal, category and budget, with a test.
- Campaign ideas and seasonsBihu influencer campaigns for brands: eleven Assamese-first ideas, dated for 2027Bihu influencer campaigns for brands in Assam and beyond: eleven Assamese-first ideas, 2027 dates for all three Bihus, an eight-week plan, rules and budgets.
- Campaign ideas and seasonsBrand anniversary influencer campaign ideas: twelve ways to turn a birthday into goodwill and salesBrand anniversary influencer campaign ideas for India: 12 plays from year-one stories to birthday-week sales, with creator type, budget and claim checks.
- Creators and the marketBrand deal red flags for creators: twelve warning signs and what to doBrand deal red flags for creators in India: unpaid usage rights, perpetual rights, late payment, undisclosed ads and fake brand scams, with what to say and do.
- Finding and vetting creatorsBrand fit assessment for influencers: a six-dimension test before you shortlistBrand fit assessment for influencers: write a fit brief, score six dimensions, run the logo-swap test and avoid a strong audience with the wrong voice.
- Rules, tax and contractsBrand liability for influencer posts in India: what you answer for when a creator says itBrand liability for influencer posts in India: who the CCPA can penalise under section 21, when section 89 jail terms apply, and what your records must show.
- Rules, tax and contractsBrand safety guidelines for influencers: a one-page creator rulebook brands can issueBrand safety guidelines for influencers: a three-tier creator rulebook for Indian brands, built on ASCI, Meta and YouTube rules, with a sample to adapt.
- Strategy and planningBuilding an in-house influencer marketing team: roles, tools, costs and when to outsourceHow to build an in-house influencer marketing team in India: roles to hire first, tool categories, how to cost headcount without guessing and when to outsource.
- Campaign ideas and seasonsChhath Puja influencer campaigns for brands: eleven respectful ideas, dated for 2026 and 2027Chhath Puja influencer campaigns for Indian brands: eleven respectful ideas, 2026 and 2027 dates, a plan for 4 November 2027, Bhojpuri casting and budgets.
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Share your product, budget and timeline. Within 48 hours you get a shortlist of vetted creators, a content plan and a cost estimate, free and without obligation.
- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales