34 articles
Finding and vetting creators
Where to find the right creators, how to approach them and how to check they are real.
- Finding and vetting creatorsBrand fit assessment for influencers: a six-dimension test before you shortlistBrand fit assessment for influencers: write a fit brief, score six dimensions, run the logo-swap test and avoid a strong audience with the wrong voice.
- Finding and vetting creatorsCreator content consistency check: six measures of whether you will get the creator you sawCreator content consistency check for brands: measure topic, cadence, format, quality, views spread and sponsored tone over 20 posts, and plan on the low end.
- Finding and vetting creatorsHow to audit influencer past brand deals: build a 12-month deal ledgerHow to audit influencer past brand deals: build a 12-month ledger, score disclosure against ASCI, spot rival conflicts and compare sponsored with organic posts.
- Finding and vetting creatorsHow to benchmark influencer quotes: is this price fair for your brief?How to benchmark influencer quotes: bring quotes to one base, check the tier band, compare price per follower with price per view and test against peers.
- Finding and vetting creatorsHow to check influencer audience location: a six-step test against your sales mapHow to check influencer audience location: turn your sales map into a city list, read the insights screen, work out serviceable views and spot odd countries.
- Finding and vetting creatorsHow to find LinkedIn creators in India for B2B campaignsHow to find LinkedIn creators in India: search posts by your buyer's problems, check audience job titles and comments, and cost a creator by target impressions.
- Finding and vetting creatorsHow to find regional language creators in India and check they are nativeHow to find regional language creators in India: search in script and Roman spellings, use eight local routes and run a native-reader test before you shortlist.
- Finding and vetting creatorsHow to find YouTube creators in India for a brand campaignHow to find YouTube creators in India: search the way your buyer does, read channel signals that predict views, check retention and traffic, then build a sheet.
- Finding and vetting creatorsInfluencer audience overlap analysis: how to deduplicate reach across a shortlistInfluencer audience overlap analysis: estimate unique reach across a shortlist with a commenter test, an overlap matrix and a simple sensitivity table.
- Finding and vetting creatorsInfluencer comment quality analysis: a 100-comment coding sheet for brand teamsInfluencer comment quality analysis for brands: sample 100 comments, code them into seven types, compare sponsored with organic posts and read purchase intent.
- Finding and vetting creatorsInfluencer growth history check: how to read 90 days of follower growthInfluencer growth history check for brands: read six growth shapes, tie each jump to a post, test followers against views and decide what a spike means.
- Finding and vetting creatorsInfluencer reference checks: who to call, what to ask and how to read the answersInfluencer reference checks for brands: pick three references, ask eight questions in order, score answers 0 to 3 and learn when a vague reply tells you more.
- Finding and vetting creatorsInfluencer discovery tools explained: what each kind does and how to test oneInfluencer discovery tools explained for Indian brands: five kinds by data source, eight jobs, vendor questions and a ten-creator trial. No product rankings.
- Finding and vetting creatorsInfluencer shortlist template: columns, scoring and a filled-in exampleAn influencer shortlist template for India: every column, formulas for tier, cost and verdict, scoring on the Gully Score weights, and a filled-in example.
- Finding and vetting creatorsWorking with athlete creators: current players, para athletes, coaches and retired starsWorking with athlete creators in India: ASCI celebrity duties, anti-doping strict liability, the Online Gaming Act, sponsor clashes, shoot calendars and costs.
- Finding and vetting creatorsWorking with chef creators: home cooks, professional chefs and recipe channelsWorking with chef creators in India: home cooks versus professional chefs, FSSAI claim traps such as healthy and home-made, recipe briefs, approvals and costs.
- Finding and vetting creatorsWorking with comedian creators: stand-ups, sketch creators and regional comicsWorking with comedian creators in India: why humour sells, what ASCI says about jokes and exaggeration, brand-safety checks, briefs without scripts and costs.
- Finding and vetting creatorsWorking with doctor creators: what brands can still ask, and what the NMC now barsWorking with doctor creators in India: what the NMC's 6 October 2026 guidelines bar, the lane that is left, how to vet, brief and budget a medical creator.
- Finding and vetting creatorsWorking with finance professional creators: CAs, registered advisers and distributorsWorking with finance professional creators in India: SEBI's 2026 social media disclosure rule, ICAI's advertising code, ASCI credentials, briefs and costs.
- Finding and vetting creatorsWorking with meme pages: what brands get, what can go wrong and what to payWorking with meme pages in India: how brands buy fast reach, ASCI labels on image memes, copyright limits, anonymous admins, fake views, costs and a plan.
- Finding and vetting creatorsWorking with rural farmer creators: field trials, local languages and what to checkWorking with rural farmer creators in India: verifying real farmers, field-trial briefs, claims and label rules, regional languages, payments and costs.
- Finding and vetting creatorsWorking with senior creators: grandparents, retirees and the 60-plus audienceWorking with senior creators in India: why 50-plus creators sell, rules for retired professionals, consent and support, children on camera, costs and a plan.
- Finding and vetting creatorsWorking with teacher creators: school teachers, tutors and coaching facultyWorking with teacher creators in India: employer limits on school teachers, CCPA coaching rules, faculty claims, minors on camera, briefs and costs.
- Finding and vetting creatorsEngagement pods explained: how to detect them and why they waste influencer budgetEngagement pods explained: what they are, the kinds on Instagram and LinkedIn, a five-test detection worksheet and why pod engagement wastes influencer budget.
- Finding and vetting creatorsHow to find influencers in India: 7 methods and a vetting checklistHow to find influencers in India: seven search methods, tool types, agency vs platform, outreach templates and a 14-point vetting checklist for brand managers.
- Finding and vetting creatorsHow to find local influencers in your city: location tags, local hashtags and neighbourhood creatorsHow to find local influencers in your city: location tags, local hashtags, neighbourhood creators, a resident check and campaign formats for India.
- Finding and vetting creatorsHow to find micro-influencers in India: where they hide and how to screen themHow to find micro-influencers in India: six search routes, six creator types, a ten-minute screen and small-city tips for brands booking 10K to 1 lakh creators.
- Finding and vetting creatorsHow to find UGC creators in India: where to look, what to test and how to briefHow to find UGC creators in India: where to look, an eight-point portfolio scorecard, a paid test shoot, a sample brief and rights to settle first.
- Finding and vetting creatorsHow to find influencers for barter collaboration: sources, signals and a pilotHow to find influencers for barter collaboration in India: five sourcing routes, signs of a yes, freebie-hunter red flags and a pilot to measure hit rate.
- Finding and vetting creatorsHow to read influencer audience insights: Instagram and YouTube screenshots, line by lineHow to read influencer audience insights: which Instagram and YouTube screens to request, healthy and weak patterns, and how to spot edited screenshots.
- Finding and vetting creatorsHow to spot fake followers and influencer fraud: a 7-step auditHow to spot fake followers and influencer fraud in India: 12 warning signs, a 7-step audit, the insights screenshots to request and contract protections.
- Finding and vetting creatorsInfluencer media kit: what to look for and the red flags that cost brands moneyHow to read an influencer media kit: what a good one contains, how to verify each number, the wording that inflates figures and a red-flag table.
- Finding and vetting creatorsInfluencer outreach message templates for paid, barter and long-term asksInfluencer outreach message templates for India: DMs and emails for paid, barter and long-term asks, follow-ups, negotiation replies and lines never to write.
- Finding and vetting creatorsInfluencer vetting checklist: a printable 100-point scorecard built on the Gully ScoreInfluencer vetting checklist for India: a printable 100-point scorecard built on the Gully Score, with three gates, instant-fail rules and a worked example.
Start a campaign
Tell us what you’re selling. We’ll show you who should sell it.
Share your product, budget and timeline. Within 48 hours you get a shortlist of vetted creators, a content plan and a cost estimate, free and without obligation.
- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales